Ask Your Eye Care Professional

5 Scripts

Market-exclusive buyout.
Buy it once, use it profitably year after year!

Back in 1995 Rod created a radio campaign called Ask Dr. DeVleming for his client Dr. James P. DeVleming*. The premise was simple: listeners were invited to send in their questions on vision and eye health, which he would answer in his :60-second radio spots.

The spots began airing a couple times daily, with copy changes every three weeks or so. Within just a few months’ time, Dr. DeVleming had established his position as the area’s leading authority on eye care. And he’s been running these messages on radio ever since, every week for more than twenty-five years.  Listen to Dr. DeVleming describing his success with Ask Dr. DeVleming:

Any eye care professional (ECP) can do this. But the stumbling block for many is carving out the time to research topics and write the scripts.

We’re eliminating that objection, giving you the means to put together this powerful branding campaign for one of your ECPs. We’ve collaborated with Dr. DeVleming to offer you the same scripts that have helped him build his practice, which your client can customize and record. All you have to do is invite your client to record the scripts in your production studio and then produce the finished spots!

Once you have them on the air with this proven Q&A campaign, they’re bound to stay on the air with you, year after year after year!

*All of us at GBS congratulate Dr. Jim DeVleming, who on June 18, 2022 was installed as the 101st president of the American Optometric Association. Well done, Jim!

BUYOUT SERIES POLICY:  Buyout scripts are your responsibility to retain and protect against loss for any reason.  We recommend that you make a backup copy on a thumb drive or other portable storage device and keep it where you can find and retrieve the features in the event of a computer malfunction, employee dislocation, or any other circumstance beyond your control. If the features are lost for any reason, we are unable to replace them without charge. You will have to repurchase the features, provided they are still available for sale. Thank you for your understanding.